January 15, 2024
EXEED, Chery Auto’s luxury brand chooses Mobileye and WBTL to launch first cloud-enhanced driver-assist in China
The system uses continuous updates to enable vehicles to adapt to road conditions.
The Exeed VX luxury SUV
Wuhu, January 15, 2024 – EXEED, Chery Auto's luxury brand, announced today it will be the first automaker in China to launch a Cloud-Enhanced Driver-Assist™ system, joining with Mobileye (Nasdaq: MBLY) and WBTL ADAS to debut the technology on the Exeed VX.
The EXEED VX with the Cloud-Enhanced Driver-Assist system can leverage continuous updates to enable vehicles to adapt to various driving situations. This system is particularly effective in challenging scenarios, such as poor visibility or complex traffic situations, demonstrating Chery/EXEED’s commitment to safety and technological innovation.
"The introduction of the Exeed VX equipped with Mobileye Cloud-Enhanced Driver-Assist technology represents a major leap forward," said Dr. GAO Jiabing, Head of Automated Driving, Assistant of General Manager of Chery Auto. "This collaboration with Mobileye and WBTL underscores our dedication to setting new standards in automotive safety and technological advancements."
The cloud-enhanced functions leverage Mobileye’s REM™ technology, and will launch in February 2024, and by the first quarter of 2024 will support more than 37 cities across China, soon reaching wider coverage across the country. It enables unique features such as lane-keeping on roads without lane markings and adaptation to the applicable driving speed.
"Launching with Chery/EXEED, for the first time in China, our Cloud-Enhanced Driver-Assist technology is a significant step” said Elie Luskin, VP and China Managing Director at Mobileye. “Chery/EXEED's focus on safety and their reach in both domestic and international markets align perfectly with Mobileye's crowd-based technology, offering a unified solution across different regions. Implementing Mobileye REM technology in Chery/EXEED vehicles will not only enhance driver safety but also contribute to overall road safety."
About EXEED & Chery Auto
EXEED, launched by Chery Auto in 2017, represents the pinnacle of luxury and innovation in Chery's diverse automotive portfolio. As a premium SUV division, EXEED has quickly become synonymous with high-end design and performance, showcasing models like the TX, VX, and LX. Meanwhile, Chery Auto, renowned for its wide range of vehicles catering to various market segments, continues to make significant strides in the industry. Both EXEED and Chery embody a commitment to advanced technology and sustainable mobility, with EXEED's introduction of the electric car concept EXLANTIX highlighting this shared vision. Together, they demonstrate a blend of sophistication, innovation, and a forward-thinking approach in the global automotive market.
EXEED has become an automotive brand that meets the travel needs and tastes of high-end customers since its inception, which based on the technological essence of over 20 years in Europe and a team of experts who have provided high-quality services to well-known automotive companies around the world. With its R&D center located in Frankfurt, Europe, EXEED has established partnerships with strong R&D capabilities with top European and American companies.
In recent years, EXEED has been exploring a path forward, and its constantly growing product matrix, such as LX, TXL, VX, RX, etc., which has quietly laid out in the compact, mid-sized, medium and large automotive markets and has rooted in multiple markets such as Central Europe, the Middle East, and South America, it has gradually become the best choice for high-end users.
Nowadays, in the face of the new energy trend, EXEED holds a forward-looking vision and has launched the highly anticipated high-end pure electric series - EXLANTIX. EXEED is prepared to poise to redefine future travel with a brand-new attitude.
Mobileye (Nasdaq: MBLY) leads the mobility revolution with its autonomous driving and driver-assistance technologies, harnessing world-renowned expertise in computer vision, artificial intelligence, mapping, and data analysis. Since its founding in 1999, Mobileye has pioneered such groundbreaking technologies as REM™ crowdsourced mapping, True Redundancy™ sensing, and Responsibility Sensitive Safety (RSS). These technologies are driving the ADAS and AV fields towards the future of mobility – enabling self-driving vehicles and mobility solutions, powering industry-leading advanced driver-assistance systems and delivering valuable intelligence to optimize mobility infrastructure. To date, more than 150 million vehicles worldwide have been built with Mobileye technology inside. In 2022 Mobileye listed as an independent company separate from Intel (Nasdaq: INTC), which retains majority ownership. For more information, visit https://www.mobileye.com
About WBTL ADAS:
WBTL is a tier-1 supplier providing active and passive safety systems for passenger and commercial vehicles, delivering leading solutions in ADAS, Braking, Steering, and Lightweight applications to more than 30 OEM customers around the globe.
WBTL ADAS aims to accelerate next generation ADAS/AD technology, allowing wide and efficient deployment of life-saving ADAS systems on vehicles in more than 15 countries. WBTL ADAS’ deep, AI-based knowhow in chassis control and vehicle dynamics uniquely positioned itself in pushing toward a more robust Automated Driving future.
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