Where mobility meets the game: Mobileye partners with VfL Wolfsburg

Delivering excellence on the roads has always been at the heart of what Mobileye does. Now, for the first time, we’re bringing that spirit to the football field. In a unique collaboration, Mobileye is becoming a top-tier partner of VfL Wolfsburg, a football team in Germany’s Bundesliga (Federal League). Here’s what it means.

Where mobility and football meet

This strategic collaboration means a lot for Mobileye, not just for the brand but for what we stand for. As an automotive technology company, this partnership opens up new opportunities to take the Mobileye brand to the next level in Germany, across Europe and beyond.

Wolfsburg is a unique football team with a strong focus on innovation, vision and teamwork, which makes this partnership feel like a natural fit. It is about two worlds coming together with a shared drive to shape what comes next, in a country and city that has long been a symbol of smart mobility and progress. 

About VfL Wolfsburg and the Bundesliga

VfL Wolfsburg plays in the Bundesliga, Germany’s top football league and one of the most followed competitions worldwide. The league is home to many internationally known teams and has brought up world-class players past and present, which makes tens of millions of fans worldwide follow Bundesliga games every weekend.

Wolfsburg claimed the Bundesliga title in 2009 and followed up with a German Cup title in 2015, making it one of the most successful teams since the year 2000. The club’s home city is also the headquarters of Volkswagen, making Wolfsburg a place where automotive excellence and sporting ambition naturally come together.

Next level exposure

With the Mobileye brand going to the football field, this means a lot of exposure. Jersey branding, field banners and social media campaigns will put the Mobileye name front and center. Here’s a bit more on where fans will see Mobileye during the 2025/2026 season:

The Mobileye logo will appear on the left sleeve of VfL Wolfsburg’s kits in all matches, from Bundesliga and DFB-Pokal to international and friendly games. Beyond the jersey, the Mobileye brand will have a strong presence in and around the stadium.

Football and more

This is an important step in strengthening relationships and another way for Mobileye to champion excellence everywhere. The core of our partnership is about connection, bringing our story to new audiences and showing how innovation on the road can stand alongside innovation on the pitch. Here’s to the next season.