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January 08, 2025
CES 2025: Prof. Amnon Shashua on revolutionizing mobility
In his CES 2025 keynote, Now. Next. Beyond., Mobileye President and CEO Prof. Amnon Shashua asked the audience a key single question – what does it take to revolutionize transportation?

By blending cutting-edge technology, mapping expertise, and cost-efficiency, Mobileye is shaping the future of mobility.
For the 10th year, Mobileye founder and CEO Prof. Amnon Shashua shared his vision for the future of the autonomous driving industry – sharing how self-driving vehicles are moving quickly from experiment to everyday reality, thanks to breakthroughs in AI. While robotaxis have begun to roll out in North America and Europe, Mobileye sees autonomy sparking a revolution in consumer transportation.
Watch the keynote here.
Precision vs. Recall
Prof. Shashua referred to the two critical dimensions needed to achieve scalable, fully autonomous driving: recall (availability) and precision (safety). Recall ensures that a system can handle diverse scenarios, geographies, and environments, while precision is focused on safety by minimizing errors, such as false detections or missed hazards.
Creating safety architecture
Touching on Mobileye’s safety architecture and how it is built to address unreasonable risks, Prof. Shashua explained that Mobileye’s approach addresses four error types. He also explained how the Mobileye system is designed to mitigate these errors through a range of software and hardware redundancies. He went on to describe Mobileye's novel fusion method, Primary-Guardian-Fallback (PGF), which is a layered decision-making model. The model generalizes the majority rule to non-binary decisions.
Engineering new ways to see the world
Prof. Shashua also introduced the unique sensor technology for layered visuals, which generates 3D perception to build a redundant and reliable understanding of the environment. This advanced processing is powered by Mobileye’s latest system on a chip, the EyeQ6™.
Mobileye continues to climb the precision axis with imaging radar technology, which has evolved significantly. This technology, set to enter production in 2026, offers high resolution and delivers sensing capabilities that address camera weak spots. This technology plays a key role for both Mobileye Drive™ and Mobileye Chauffeur™ and has garnered strong interest from customers.
Looking ahead
While describing what he believes is needed for revolutionizing mobility, Prof. Shashua presented some key factors and showcased the exponential growth of Mobileye REM™, which harvested 29.6 billion miles of data in 2024 alone. “This data is essential for creating a memory,” he noted, emphasizing the importance of detailed maps for hands-off driving systems.
He also addressed the challenge of scaling from demos to real-world products, highlighting affordability as key to making advanced systems accessible. By blending cutting-edge technology, mapping expertise, and cost-efficiency, Mobileye is shaping the future of mobility.
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