Mobileye's Base ADAS: A comprehensive, customizable approach to safety

Have you noticed that driving is becoming a team effort between driver and machine? The average car has in recent years become smarter, equipped with various features to help keep its occupants safe. From lane-keeping assist to detecting vehicles in blind spots, these features, which together form the car’s  Advanced Driver-Assistance System (ADAS), are quietly enhancing the driving experience and making it more intelligent.

In this third installment of our Mobileye 101 series, we’ll focus on our foundational ADAS solution—Mobileye Base ADAS.

Mobileye: ADAS pioneer

Mobileye has, for the past quarter of a century, been developing and supplying the computer vision technology that enables many ADAS features. The cost-effective single-camera approach that we pioneered (in contrast to some early driver assistance systems that used multiple cameras or sensors like radar and lidar), combined with our expertise in computer vision, has helped make our systems more affordable. This has significantly contributed to the rise of high-performing ADAS in a wider range of cars on the road today.

How ADAS saves lives

Automotive safety advocates and regulators around the world have recognized the power of ADAS to save lives and reduce crashes. In a 2023 report, the AAA Foundation for Traffic Safety calculated that driver-assistance technologies available today could prevent 37 million crashes, 14 million injuries, and nearly 250,000 deaths in the United States over the next 30 years – if they are made standard on all vehicles. Other research by the Insurance Institute for Highway Safety found that automatic emergency braking (AEB) reduces front-to-rear crashes by 50%, that lane departure warning reduces injury crashes by 21%, and that blind spot detection reduces lane change crashes involving injuries by 23%.  

Features of Mobileye Base ADAS

Consumers now expect their vehicles to have various levels of ADAS features for safety and comfort, and Mobileye Base ADAS provides a broad spectrum of computer vision technologies for OEMs to integrate a wide variety of features into their Base-ADAS driving platforms.

Display of a Mobileye ADAS-equipped vehicle, showing a 3D view of the road with vehicles, pedestrians, and road markings.

Features of Mobileye Base ADAS include Forward Collision Warning, one of the first driver assistance features widely adopted by carmakers, which monitors the area in front of the vehicle and warns the driver of an imminent collision, and Blind Spot Detection, which alerts the driver to any obstacles in the hardest-to-see sections of the driver's field of view. 

But Mobileye's Base ADAS goes beyond mere warnings and, depending on its implementation into a given vehicle, can also intervene when necessary, like automatically applying the brakes (Automatic Emergency Braking) or nudging the vehicle back into its lane to help avoid a collision (Lane Departure Warning).

Other active features include Adaptive Cruise Control, which maintains a safe distance between the vehicle and the vehicle in front by adjusting speed, even on busy highways, and Highway Assist, which combines such features as Adaptive Cruise Control and Lane Centering to partially automate cruising on interurban highways. Intelligent Speed Assist helps drivers stay within the legal speed limit by either passively alerting the driver or actively intervening to reduce the vehicle's speed.

Built on a wide range of product technologies

Mobileye’s Base ADAS is built on a foundation of over a dozen computer vision product families. It merges decades of experience as a leader in computer vision and automative-grade processor design with our expertise in custom-integrated software that optimizes performance and energy efficiency.

Product families cover the domains that have made Mobileye a leader in ADAS, including our pioneering approaches to vehicle, pedestrian, and general object detection, as well as advanced traffic sign recognition (TSR) and traffic light recognition (TFL), among many other advanced perception strategies. They provide critical activation instructions during vehicle operation, optimizing safety.

Object detection of pedestrians as visualized by Mobileye’s computer vision software.

A spectrum of driving solutions

Mobileye isn't just about one-size-fits-all solutions. We offer a comprehensive spectrum of driver-assistance features, with Base ADAS as the foundation. This means that OEMs get a custom-tailored solution to their needs, and ultimately paves the way for their seamless expansion to implement  autonomous solutions.

The next time you experience the smooth convenience of driver-assistance features in your car, remember – it may be Mobileye's Base ADAS quietly working away behind the scenes.