From driver assisting to self-driving: Mobileye’s most FAQs

What does Mobileye do? 

Mobileye develops and provides some of the world's leading solutions for autonomous-driving and driver-assist technologies, harnessing world-renowned expertise in computer vision, machine learning, and mapping. 

Ok, but what does that really mean? 

In short, we want to make roads safer by making cars safer and smarter—whether driven by a human driver or without. We have the know-how in how to program a microchip and unlock its full potential and sync it with sensors such as cameras.   

So, what kind of company are you? A car company? Tech? AI? 

Funny you ask. It is kind of all three. While we don’t make cars, we provide car manufacturers with safety solutions, in fact, if your car has capabilities like lane keep assist, automatic emergency braking or intelligent speed assistance for example, there is a good chance it has Mobileye tech like our chip, ADAS sensors or cameras. 

Ah, and you have been doing this for how long? 

Well, the company was founded in 1999 by Prof. Amnon Shashua, whose simple but radical idea—to use a camera sensor as the basis of life-saving technology—set the foundation for its mission. Since then, Mobileye has pioneered groundbreaking technologies and introduced the sensing approach of True Redundancy™, and the RSS™ safety model, which support our ADAS (Advanced Driver Assistance Systems) and AV solutions. Our industry-leading platforms enhance the driving experience through safety and are integrated into the vehicle’s design, ranging from a single camera to AI for autonomous vehicles. 

Ok, so what do you make? 

Quite a few things. When we talk about ADAS, we are talking about a range of technologies and features that enhance safety, improve driving, and automate certain driving functions. Within the ADAS spectrum, there are multiple levels, first there is basic ADAS, which includes a front camera for enhanced safety. ADAS includes features like Automatic Emergency Braking (AEB), Forward Collison Warning (FCW), Lane Keep Assist, Automatic Cruise Control (ACC), and Traffic Sign Recognition, among others. This technology is already embedded in millions of vehicles on the road today, helping prevent collisions and reduce injuries.  

Ok, is that it? 

Certainly, not! Then there’s the Mobileye Cloud-Enhanced Driver-Assist™ system, which provides a safer, smoother, and more natural driving experience – marking a leap in ADAS performance, with no need for additional hardware. It leverages crowdsourced data from millions of Mobileye-equipped vehicles around the globe, providing centimeter-level localization through continuously updated information about the driving scene in near real time. 

And building on the two mentioned platforms, there is Mobileye Surround ADAS™, a highway hands-off/eyes-on solution, powered by our EyeQ™6H system-on-chip, our most powerful to date. It leverages up to six cameras and five radars, providing the vehicle with the data it needs to smoothly maneuver in its environment.  

What about a self-driving car? 

Before we dive into our autonomous driving platform, let’s take a moment to highlight Mobileye SuperVision™. The bridge between our ADAS products and our autonomous vehicle solutions. With its 360° vision and sensing system built with up to 11 cameras and two EyeQ™6H SoCs, SuperVision™ allows drivers to take their hands off the wheel while keeping their eye on the road during standard driving functions across various road types. 

So, what’s the step after hands-off/eyes-on? 

Hands-off/eyes-off of course! Based on our methodology for safety architecture, advanced computer vision features, and our hardware that includes radar, lidar and 11 cameras, our hands-off and eyes-off solution for consumer vehicles Mobileye Chauffeur™ can reach up to 130 Kph and provides a point-to-point navigate-on-pilot experience within its defined ODD.  

Then, there is also Mobileye Drive™, our end-to-end self-driving system that takes our technology even further as it enables automakers and transportation operators to offer a no-driver solution for different types of autonomous vehicles such as robotaxis, ride-pooling, public transport, and goods delivery.  

Ok, but what about safety? Are self-driving cars safe? Are they safer than humans? 

We design all of our solutions with safety in mind, from our base ADAS system, through our automated driving features, to our driverless technology, road-user safety is our highest priority. Our latest EyeQ6 SoC family is our most advanced yet, enabling vehicles to navigate the road with greater precision and reliability. Our Responsibility-Sensitive Safety (RSS™), a mathematical-based model, which adheres to five core safety rules, and builds our driving policy, while our HD mapping technology - REM™ creates a continuously updated HD map to enable safer driving in our ADAS and autonomous platforms.  

Ok then, so how does Mobileye see the future?  

At Mobileye, we have two key ideas in our vision for the future: a world where autonomous capabilities drastically reduce traffic accidents, and for consumers to benefit from self-driving vehicles in new ways such as access to autonomous mobility for transit and reducing traffic congestion and pollution in urban areas.  This is our goal, and while we have a lot of our advanced technology already on the road, every day we’re working to solve all kinds of complex scenarios and edge cases to make fully autonomous driving a reality.