Buy vs. build: The Mobileye way

Charting the path to a safer future with advanced driving platforms requires experience built on years of industry knowledge and expertise. It's about understanding the dynamics of the mobility market and anticipating the needs of automakers to deliver the right solutions.

The car industry is at an inflection point. A recent McKinsey report noted, regarding new vehicles, that “market participants optimistic about the pace of innovation expect that by 2030...some (maybe one in six)will have Level 3+ autonomous-driving capabilities—such as self-driving without constant human supervision.” In another report, discussing the consumer side, McKinsey also found that about a third of consumers are interested in automated driver assistance features in their next vehicle.

These trends indicate a push towards autonomous technologies, leaving carmakers to decide whether to develop these platforms in-house or partner with specialized companies. While some automakers are planning small steps forward, others will make giant leaps to deliver better experiences for their customers. But regardless, across this spectrum, Mobileye can help chart a course balancing cost, performance, and time to market, while enabling customers to protect and elevate the brand- regardless of where they are on their journey.

 

Mobileye Director of Technical Business Development Naama Symonds discusses "buy vs. build"

For over a quarter of a century, Mobileye has been at the forefront of enhancing road safety through automated driving technologies. We invest in some of the industry's most critical technological areas, drawing on years of experience to help us anticipate the needs of automakers and their consumers. Our scalable solutions are designed to balance costs, enhance capabilities, and accelerate time to market, supporting automakers at every step of their journey. As a leader in ADAS (Advanced Driver Assistance Systems) and autonomous mobility, we understand the importance of preserving a carmaker’s brand.  

For automated driving to become widespread, automakers will need to tailor the driving experience to meet their customers' expectations. One solution Mobileye offers that enables brand customization is the Mobileye Driving Experience Platform (DXP), which allows car makers the ability to personalize their automated vehicles. As Mobileye CTO Prof. Shai Shalev-Shwartz and Mobileye CEO Prof. Amnon Shashua explain DXP enables automakers to “create code that selects the appropriate package during online driving, based on application parameters like locality, road type, regulation, driving mode, and weather conditions.”  

DXP embodies Mobileye’s commitment to safety and scalability. It allows automakers to showcase their brand, by introducing the latest safety and comfort features, while allowing automakers to set custom settings. The solution involving DXP is intended to help automakers keep expenses at bay, reduce development efforts and meet deadlines, while allowing automakers some flexibility to introduce the unique aspects that set them apart in the eyes of the consumer. 

Regardless of whether an automaker is making a major leap into building new technologies or advancing with smaller steps, Mobileye has the experience and know-how to support them through this transformative decision.