Lior Sethon leads Mobileye’s Intelligent Mobility Solutions Data Services division, which takes transformative Mobileye technology beyond the automotive industry and directly into vehicles already on the road and used by fleets around the world. He is responsible for the rapid growth of Mobileye’s aftermarket business, providing advanced asset detection and actionable road data to road operators, cities, and other global industries. 

Sethon brings to Mobileye more than a decade of experience in sales management, business development and marketing for international companies – both large and small. He also worked as a senior advisor to the Israeli Minister of Defense for two years and was a commander in a combat unit in the Israeli Defense Forces.

Sethon holds a BA in communications and management from the Management College of Israel. Outside of work, he sits on the board of directors for the Alliance for the Future of Israel, a non-profit organization that encourages local leadership, and mentors new immigrants, helping them integrate into the Israeli business community. He is also a passionate basketball player. In his quiet moments, Sethon enjoys studying world and military history.