Taking Action - Saving Lives

In recent years there’s been an explosion in the number of hi-tech tools available to fleet managers, allowing them to run their fleets more effectively. Perhaps most important is the development of collision avoidance systems.

According to the National Highway Transportation Safety Administration (NHTSA) a survey conducted by The National Motor Vehicle Crash Causation Survey between the years 2005-2007, had suggested that 94% of collisions are due to driver error and up until recently, fleet managers had limited tools on hand to protect their fleets. Of course, training was, and still is, a critical component in driver safety, but it’s hard to control what goes on once training ends and drivers take the wheel.

Now, the development of collision avoidance systems, which can easily be retrofitted to most older vehicles, have put fleet managers in the cab, so to speak. Take, for instance, something as basic as drivers maintaining a safe distance from vehicles in front of them. You can try and drill this lesson into your drivers but once a driver enters the cab they’re on their own. That (among other reasons) is why Mobileye developed a comprehensive collision avoidance system that includes five lifesaving features, supporting your drivers by putting an extra pair of eyes in every vehicle.


It’s Not Just about the Tickets - Speed Limit Indicator

Let’s start with a lesson often taught but unfortunately ignored – speeding. According to the NHTSA, speeding accounted for 26% of traffic fatalities in 2017. Mobileye’s speed limit indicator helps drivers avoid speeding by notifying them of new speed limits and when they exceed them. 

Reduce Tailgaiting - Headway Monitoring and Warning

According to a 2014 National Highway Traffic Safety Administration (NHTSA) survey of heavy truck pre-crash scenarios, 33% of these scenarios involved following the lead vehicle too closely. To make things even worse, according to Michelin, while 74% of drivers report that they have been tailgated in the previous six months, only 11% of drivers say they have tailgated. That means there are a lot of drivers out there who don’t even realize they are tailgating. Mobileye’s headway monitoring and warning takes away the guesswork, letting drivers know how far, in stopping time, they are from the vehicle ahead and alerting them when the distance becomes unsafe.

Stop! In the Name of Safety – Forward Collision Warning

Sometimes keeping your distance isn’t enough. An oft-cited 2007 study by the NHTSA showed that 47% of drivers involved in a rear-end crash did not even apply their brakes, indicating that they were distracted in some way or a vehicle suddenly stopped ahead. Imagine being able to sit in the cab of every vehicle in your fleet to keep the driver focused. That is the power of a collision avoidance system such as Mobileye’s – a decelerating vehicle in front would trigger the forward collision warning, alerting the driver of an imminent rear-end collision, just like you would if you were sitting next to the driver.

Saving Vulnerable Road Users - Pedestrian and Cyclist Collision Warning

Pedestrians and cyclists on the roads are in the greatest danger - according to the World Health Organization, pedestrians constitute 22% of all traffic fatalities. That’s why Mobileye developed the pedestrian & cyclist collision warning specifically to warn your drivers of an imminent collision with a pedestrian or cyclist.

Stay in Your Lane – Lane Departure Warning

While we all know to stay in our lane but long drives can easily lead to drowsy driving, a condition made all the more dangerous because it’s so easy to overlook. Mobileye’s lane departure warning alerts drivers when they have left their lane without using the turn signal – often a sign of driver fatigue. By alerting drivers to this dangerous situation, lane departure warning can help prevent the deadliest type of collision. According to the Federal Highway Administration, roadway departure accounted for 52% of US road fatalities between 2015-2017.

Perhaps best of all, these tools not only help prevent collisions, but studies show they also help drivers improve their driving habits. It appears that collision avoidance systems act almost as in-cab tutors, warning drivers when they are falling into bad habits – essentially creating an on-the-job classroom.

For more information on upgrading your fleet with collision avoidance systems contact Mobileye for further information and demos.